Brand Identity / 2025
Meridian House.
An assured visual identity for a hospitality concept where local ritual meets contemporary living.
Project details
sector
Hospitality
scope
Identity system
languages
English · Arabic
Services
- Brand Strategy
- Visual Identity
- Brand Guidelines
- Print Design
Tools
- Adobe Illustrator
- Adobe InDesign
- Figma
01 / overview
Meridian House is a destination built around slow hospitality, expressive food and shared rituals. The identity needed to feel polished without losing its warmth.
02 / challenge
Create a recognisable system that could move naturally from an architectural setting to intimate printed moments, in both English and Arabic.
03 / approach
We paired an elegant high-contrast wordmark with a modular monogram and a tightly controlled field of colour. Bilingual typography was treated as one composition rather than a translation.
04 / outcome
The resulting system gives the team a clear, flexible visual language across menus, packaging, social content and environmental touchpoints.
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